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The written fake client briefs are an excellent way to practice logo design, illustration, UX design, UI design, web design, graphic design, and writing. Especially after you have practiced using the FakeClients generators, these written practice briefs are a great way to challenge yourself a bit more. You can use some of the briefs for free but to get access to all 202 briefs, upgrade your account.
When a company or individual is in need of something that needs to be made by a designer, they generally give the designer a set of requirements that the designer needs to abide by. The client's wishes are part of a document that designers call the design brief. When a company inquires about a designer's services, they will send a design brief outlining who they are and their wishes. A design brief typically starts with a short introduction after which the client describes the company, its history, and various other components like its mission. After this, the client will give a description of their needs. This is a description of what they want the designer to make, improve, or fix and is also known as the problem statement. Many design briefs will unfortunately only include these requirements which can make it hard for the designer to match the design with the client's specific goals. As a design can differ a lot depending on the goals of a company, this also is an important factor to include in a design brief.
How to use a design brief?
As a designer, the design brief is the most important document in the design process. You will use it to get an understanding of what you are going to create. The first step you should take while going through the design brief is to try and get a complete idea of the company (or individual) you are working for. Not only should you get to know the basics such as their company colors and tagline but also the less obvious facts which are often more important. These are factors such as their target audience, objectives, and tone. After researching this, designers often choose to create a mood-board to visualize these characteristics. When you've got a rough feeling of the company, you can start sketching your first ideas while keeping in mind what the client is looking for. Depending on what is stated in the design brief, you can choose to create multiple initial designs for the client to pick from, or you can go through the entire process yourself, creating one final deliverable for the client.