The written fake client briefs are an excellent way to practice logo design, illustration, UX design, UI design, web design, graphic design, and writing. Especially after you have practiced using the FakeClients generators, these written practice briefs are a great way to challenge yourself a bit more. You can use some of the briefs for free but to get access to all 202 briefs, upgrade your account.
Hi, I recently came across your work online and I'm impressed by your designs. I'm reaching out because I need a logo for my personal brand as a children's book illustrator. I'm looking for a logo featuring my name, Michelle Gobeil, for use on my website, social media, and potentially my book cove...
Hi! I'm Malcolm, co-owner of Jennifer's Heaven, a high-end floral boutique named after my wife. We're seeking professional help to redesign our business card as part of our efforts to expand our business and stand out in the floral industry. Our current card, which I attached below, is a quite sta...
Dear, My name is Lorrie and I am the marketing director of DTP Shipping Solutions, a shipping company based in Dallas, Texas. We currently provide shipping services to businesses based in Texas but we are looking to expand to more states and think a new logo would fit great with the expansion. Bec...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called "Som-Num" (from the Latin word somnum, meaning sleep). Our business is still very young as we have just finished the Kickstarter campaign for our Bluetooth-enabled mattress that helps you track your sleep. W...
Goodday, I am Will, chief executive officer of Freshly Dropped, a food service that delivers freshly picked meal boxes for you to prepare at home. The recipes and items are carefully selected to our customer's wishes and needs and delivered right to their doorstep, making it incredibly easy to stil...
Dear Sir or Madam, We are Shoptacle, a large clothing store, with several stores all over the country. We are in desperate need of a UX designer since we are planning on turning our brand into an online webshop. We have a large selection of designer clothing, designer shoes, and accessories and so...
Hi there! My name is Chloe Reed, I am an employee at F.I.L.M., a magazine made for film fanatics all over the world. Within F.I.L.M. we discuss all sorts of films from any genre and of any director or cast and our professional opinions on it. Besides articles written by our own departments, we also...
Hello there, I am Casper, I am writing to you in regard to our company Arctic Travels, a traveling agency that focusses on skiing and snowboarding holidays. On our website ArcticTravels.com, clients can easily plan their trip exactly to how they desire, keep track of their planned trip and ask que...
Hi there, My name is Sadie Waters and I am the manager of FitFits, a large clothing store for men and women. We are currently doing the biggest sale we have ever done since we are getting ready to close our current stores and move to a completely different location under a different company and na...
Hi there, My name is Frederick, I am a Danish writer and illustrator for fashion magazines. I spend all of my student years studying abroad in loads of different countries, whilst living with a number of roommates in each location. I had to go through this long process of finding the perfect roomm...
Good afternoon, I am writing to you in regard to a web design I need. I am Chelsea Ridge, the manager of a small but high-end Mediterranean restaurant. I am currently in dire need of a web designer to design me a new login page for our employee web portal, and you seemed perfect for the job. Since ...
Good Afternoon, I am George Baskin, regional manager of TimTim, a large general merchandise big-box store. We sell pretty much anything, from electronics to bath bombs and more. Due to recent construction within some of our stores, we have had to close down some of our branches and have had to fir...
Dear Sir/Madam, I am writing you with regard to a few illustrations that I need for my bird watching class. I work as a guide in the Amazing Rainforest Jungle, where I give a tour to tourists by boat. Within this tour, I always get loads of questions about all of the spottable animals, most of whic...
Hi! My name is Lauren, I am a student at the New York Film Academy and am currently working on my third documentary. Because I grew up with an artistic family myself, I thought it would be a fun project to reach out to new artists and have them help me with this new documentary on working or aspiri...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
When a company or individual is in need of something that needs to be made by a designer, they generally give the designer a set of requirements that the designer needs to abide by. The client's wishes are part of a document that designers call the design brief. When a company inquires about a designer's services, they will send a design brief outlining who they are and their wishes. A design brief typically starts with a short introduction after which the client describes the company, its history, and various other components like its mission. After this, the client will give a description of their needs. This is a description of what they want the designer to make, improve, or fix and is also known as the problem statement. Many design briefs will unfortunately only include these requirements which can make it hard for the designer to match the design with the client's specific goals. As a design can differ a lot depending on the goals of a company, this also is an important factor to include in a design brief.
How to use a design brief?
As a designer, the design brief is the most important document in the design process. You will use it to get an understanding of what you are going to create. The first step you should take while going through the design brief is to try and get a complete idea of the company (or individual) you are working for. Not only should you get to know the basics such as their company colors and tagline but also the less obvious facts which are often more important. These are factors such as their target audience, objectives, and tone. After researching this, designers often choose to create a mood-board to visualize these characteristics. When you've got a rough feeling of the company, you can start sketching your first ideas while keeping in mind what the client is looking for. Depending on what is stated in the design brief, you can choose to create multiple initial designs for the client to pick from, or you can go through the entire process yourself, creating one final deliverable for the client.
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