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Written Logo Design Briefs

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Michelle Gobeil

free
Hi! I came by some of your work online and love it! The reason I'm contacting you is that I need a logo for my personal brand and was wondering if you could help me out ...
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DTP Shipping Solutions

free
Dear, My name is Lorrie and I am the marketing director of DTP Shipping Solutions, a shipping company based in Dallas, Texas. We currently provide shipping services to b...
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Som-Num

free
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called "Som-Num" (from the Latin word somnum, meaning sleep). Our business is still ...
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Piccios

Pro
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
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Jina's Teahouse

Pro
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
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WinterStation

Pro
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
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Tado

Pro
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
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Uservice

Pro
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
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BeachSquare

Pro
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
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What is a Logo Design Brief?

As a logo designer, whether you are a beginner or a pro, you've likely used or at least come across a logo design brief before. Logo design briefs come in all forms but in short, it's a set of requirements that a client sends to a logo designer when they're in need of a new logo. In a logo design brief, the client (typically a company), will describe their company and will give you an outline of what they are looking for in terms of the logo and factors that you need to keep in mind. If you already have experience you'd also know that there is a lot more that goes into a good logo design brief. Besides the hard facts of a company, things like the name and industry, factors like the company's goals, target audience, and overall tone are equally, if not more important to logo designers. A company that's aimed at children will for example need a completely different logo than a logo for a company that creates products for elderly people. Logo design clients can also vary widely in terms of their requirements as some will give the logo designer complete freedom while others already have an idea in mind that they want the logo designer to produce.

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