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Practice graphic design using randomly generated client briefs

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Michelle Gobeil

Hi! I came by some of your work online and love it! The reason I'm contacting you is that I need a logo for...
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DTP Shipping Solutions

Dear, My name is Lorrie and I am the marketing director of DTP Shipping Solutions, a shipping company based...
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Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called "Som-Num" (from...
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About FakeClients Graphic Design

Why Use a Graphic Design Brief Generator

Getting started as a professional graphic designer may seem like a tough feat for aspiring designers. In order to get started working with clients on a professional level, you're expected to be able to present them a complete portfolio consisting of past work. However, not having worked professionally means you obviously don't yet have any work from past clients. This means that, in order to create a portfolio, you first have to work on your own projects or create designs for your friends and family. Thinking of graphic design projects for yourself, creating things like business cards or posters, is a great way to fill up your portfolio as it is also an excellent way to practice graphic design but after a while, it will become harder and harder to think of new ideas. This is where a graphic design brief generator will come in handy. A graphic design brief generator works by generating a brief consisting of randomly selected components. These briefs are created as if they are coming from a real client and contain a selection of requirements the fake client would like to see. Using a graphic design brief generator is one of the best ways of practicing graphic design as it forces you to think of new ideas while it prepares you to work for real clients in the future.

FakeClients' graphic design brief generator is one of the most-used ones and allows you to generate unique graphic design briefs that cover topics like poster design, flyer design, and many more. The generator is free to use and is a great tool for beginning graphic designers looking to improve their graphic design skills. Using the graphic design brief generator you can generate prompts that you can work on as if they were real clients. Use these prompts to practice, fill up your portfolio or prepare for a job interview. To generate your first prompt, simply click the "Generate Brief"-button. A randomly generated graphic design brief will be created for you. Because of the large number of potential combinations, no brief is the same. Click the button as many times as you desire until you get a graphic design brief you would like to work on. Try to work on these generated briefs just like you would when working on a real client's request and go through your whole design process to get as much practice as you can and to generate the best results.

Try the Written Graphic Design Briefs

Besides the FakeClients generator, you can also use some of the longer, written graphic design briefs. These briefs go more in-depth into the design requirements and are typically a bit more difficult to work on for beginning graphic designers. To get access to these longer briefs, you simply need to sign up for FakeClients and upgrade to FakeClients Pro. Once you've upgraded your account, just go to and pick one of the briefs to start working on your practice project. These longer briefs are an excellent way to get more graphic design practice and your practice projects will look great on your portfolio. When you're done with your first brief, simply pick another one as, with over 200 written briefs, there are more than enough for you to pick from.

Getting Feedback on your Graphic Designs

Once you are finished with your design, you can add it to your portfolio, share it or try to get some feedback on FakeClients' feedback platform. Go to and post your design and the other FakeClients users will gladly offer you helpful feedback for you to improve your design. To improve your chances of getting feedback, be sure to give some feedback to other users and ask them what they think about your work. Don’t be afraid to post your work on, it doesn’t matter if you’re an absolute beginner or a professional, the community on our feedback platform will be kind and provide you with the feedback you need. If you want to get some more exposure for your work and social media account, you can check the “allow sharing” checkbox on the feedback form. Your design will automatically be shared on the FakeClients Instagram account and your username will be tagged if you decide to fill that in as well. You can also share your designs on Instagram or other social media platforms using the hashtag ‘#fakeclients’.

How to Use the Design Brief Generator to Practice Design?

If you have no graphic design experience, or you've never used a graphic design brief generator before, you might have a difficult time figuring out where to get started. A lot of beginning graphic designers immediately start out on their computer, creating concepts in their graphic design software of choice. This actually isn't how most professional graphic designers choose to go about it. Most designers will actually simply start out with a piece of paper and a pencil, sketching out the first ideas that come to mind.

Sketches of a poster design concept from working with a graphic design brief generator

For the example above, we go through the design process for a company called "Luji". We first underline the important info in the brief to make it more clear and work from there. Using the underlined details, we write down some keywords to get some ideas for the poster and eventually decide to go with a large-text poster with a picture of a TV camera.

Finished poster design concepts from working with a graphic design brief generator

The great thing about starting out sketching is that when you move over to your computer, you simply can trace your sketches and clean up the details. In the example above, we went with a stylistic image of a TV camera and used the two primary colors from the image, and used it in the rest of the poster while the bright colors and large text help with the main objective of the poster; advertising.