As you are probably aware, a cafe can come in many different forms and styles. This also goes for the logos that cafes use. It can range from a very modern-looking wordmark to a retro-inspired coffee shop logo. While many designers will quickly resort to frequently used marks like a coffee cup or coffee bean, when designing a cafe logo, it's important to try to be unique in order to stand out. Because of the fact that most big cities are full of cafes, standing out from the rest can mean a big difference in terms of revenue for the owner.
While many cafe logos look alike, this also means that it's quite easy to stand out against the rest. Try to combine a unique name with a mascot or special symbol. A great example is the logo below, which was made for CatHouse Cafe. You don't need to have an accompanying symbol, however. The logo for Houston Cafe, for example, is just a wordmark while still looking unique and aesthetically pleasing.
One of the most common elements used in logos for cafes is a coffee cup. While this can look overused, there are some ways to creatively incorporate these elements. These are some examples of creative uses of coffee cups in cafe logos