For this brief, I made sure to maintain the simplistic style that the client wanted and I also took inspiration from the sample pegs the brief provided.
The logomark is a closed eye that implies ï¿½sleepingï¿½ which is the meaning of the brand name, somnus. The colors were inspired by the night shift mode of the iPhone. Itï¿½s a mode that changes your screen to a warmer tone to help induce sleeping so I felt it was an appropriate color choice for the brand.
Overall, I think this design was able to solve the pain points of the client. Let me know what you think.