I created this logo in response to a brief to design a logo for a company that makes smart mattresses. I've used a rounded version of Gill Sans in order to give a soft feel and picked a calming beige colour.

This logo can be applied to business cards, printed stationary, the company website and embroidered onto the mattresses in either the white-out or coloured version. The hyphen echos the 45� angle of the folded back duvet.