2 years ago by alejandr0000
my design is based on a mix between a bed and a closed eye, both related to the concept of sleeping :) the logo in question is intended for a smart mattresses up-and-coming business. more info with the brief below:
For this brief, I made sure to maintain the simplistic style that the client wanted and I also took inspiration from the sample pegs the brief provided.
The logomark is a closed eye that implies �sleeping� which is the meaning of the brand name, somnus. The colors were inspired by the night shift mode of the iPhone. It�s a mode that changes your screen to a warmer tone to help induce sleeping so I felt it was an appropriate color choice for the brand.
Overall, I think this design was able to solve the pain points of the client. Let me know what you think.
3 years ago by Rob Sollom
I created this logo in response to a brief to design a logo for a company that makes smart mattresses. I've used a rounded version of Gill Sans in order to give a soft feel and picked a calming beige colour.
This logo can be applied to business cards, printed stationary, the company website and embroidered onto the mattresses in either the white-out or coloured version. The hyphen echos the 45� angle of the folded back duvet.