Yash
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It gives a bit of a childish look to the logo can you please let me know what the Sun represents in the logo hope you find my feedback helpful :)
2 years ago by Yash
I think the brief they have just finished a Kickstarter campaign for their Bluetooth-enabled mattress and that's not actually the important point is, the briefing key point is sleepy (som-num Latin meaning), and mattress that's it.
2 years ago by Yash
I think there's nothing use of moon there if you add sleepy face in your logo it looks like it is something on character head hope you find the feedback constructive :)
2 years ago by Yash
I appreciated how well you understand the brief but the "S" gives me a kind of dark and black its looking like it giving me a kind of Goblin feel although the feel is not coming out properly hope some mockups and making some tweaks in typeface really help here :)
2 years ago by Yash
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som-num (𝘴𝘭𝘦𝘦𝘱𝘺)
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Yash • 2 years ago
Som-Numlogo
I tried to bring the coziness of the brand and the main essence of the brief which sleepy also written in brief though, it is also mentioned a lot of things about their business but in context, I think the real value should be shown in the logo and recognizable with users easily I made few more versions of it for that please check out on my work Behance
https://www.behance.net/gallery/146669615/SOM-NUM-%28Mattress-brand%29
https://www.behance.net/gallery/146669615/SOM-NUM-%28Mattress-brand%29
The logo is too busy and will not display well on small screens or an app icon like the brief says. It will also be difficult to embroider the "ESTD" and "2022." Simplifying it and having less small details will help. I recommend testing it as an icon on a phone to check. You can also check the competitor logos listed in the brief for examples. Hope you find this feedback helpful :)
2 years ago by Joshua - Reply
Fantastic job with the briefing, you made something not soo serius as the briefing asked and passed the products they sell in a easy way.
2 years ago by João Pedro Costa Lima - Reply
Thanks :)
2 years ago by Yash - Reply