I tried to bring the coziness of the brand and the main essence of the brief which sleepy also written in brief though, it is also mentioned a lot of things about their business but in context, I think the real value should be shown in the logo and recognizable with users easily I made few more versions of it for that please check out on my work Behance
https://www.behance.net/gallery/146669615/SOM-NUM-%28Mattress-brand%29