What is a pictorial mark logo
In logo design, pictorial marks are logos that display a pictorial depiction of something or someone. In most cases, this can also be seen as a symbol. Generally a pictorial mark will be a very simplistic depiction of something in order to make it universally usable and recognizable. In recent years, pictorial marks have been widely used as they are able to be recognized by people regardless of language and are a great option for smaller logo formats like apps.
Some famous examples of pictorial marks include the logos of:
- Apple
- Shell
- Domino's
How to design a pictorial mark logo
Conceptualization and Brainstorming
Start by brainstorming ideas for your pictorial mark logo. Consider the essence of the brand and jot down visual elements or symbols that represent it or that come up when you think about the brand. Think about the message you want to convey and the feelings you want to evoke.
Sketching and Exploration
Begin sketching rough ideas based on the concepts you've brainstormed. Experiment with different shapes, symbols, and imagery. Explore various styles and motifs that align with the brand's identity.
Simplification and Refinement
Review your sketches and identify the most promising concepts. Simplify and refine these ideas, focusing on clarity and memorability. Remove any unnecessary details and streamline the design to its core elements.
Color Selection
Choose colors that complement your brand identity and enhance the visual impact of your pictorial mark. Consider the psychology of color and how different hues can evoke specific emotions or associations. Aim for a color scheme that is versatile and works well across platforms and formats.
Feedback and Iteration
Seek feedback from peers, colleagues, or your target audience on your pictorial mark design. Take their input into account and make adjustments as needed to improve the clarity and effectiveness of the logo. Iterate on your design until you achieve a final version that resonates with your brand and audience.
Versatility and Scalability
Ensure that your pictorial mark logo is versatile and scalable. Test its visibility and legibility across various sizes and mediums, from digital screens to print materials. Your logo should maintain its integrity and impact whether it's displayed on a website icon or a billboard.
Finalization
Once you're satisfied with your pictorial mark design, finalize it by creating high-resolution versions in different file formats (e.g., PNG, SVG, EPS). Keep a master file for future edits or resizing needs.
