What is a lettermark logo & how to design a lettermark logo
In logo design, a lettermark is a logo that is mostly made up of one or more letters that may be modified or made using existing typefaces. In this form of logo design, the letters itself become the symbol for the brand that uses it. One of the most famous examples that will make this clear is the CNN logo. This logo doesn't use any other marks or symbols and is purely made up of the letters itself while being a unique and recognizable symbol for CNN-brand. This type of logo design is generally used for large companies with names that are abbreviations or can be abbreviated only for the logo itself.
Some famous examples of lettermarks include the logos of:
- CNN
- IBM
- NASA
- H&M
How to design a lettermark logo
Conceptualization and brainstorming
Start by brainstorming concepts for your lettermark logo. Delve into the values, personality, and essence of your brand, jotting down all ideas that come to mind. Reflect on the message you aim to convey and the emotions you wish to evoke.
Typography selection
Select or or create lettering yourself that embodies your brand. You can do that by experimenting with diverse typefaces or hand-sketching the letterforms yourself to capture the essence of your brand's identity.
Letter arrangement and design
Pay meticulous attention to the spacing and arrangement of letters. Fine-tune the kerning to enhance legibility and visual harmony. Consider modifying letters to inject uniqueness and intrigue into your logo design. Strive for simplicity and clarity, avoiding unnecessary embellishments that could hinder readability.
Color palette
Choose colors that resonate with your brand's identity and values. Delve into the psychology of color to evoke desired emotions or associations. Ensure versatility across various applications by selecting a color palette that complements your brand's personality.
Feedback and Iteration
Seek feedback from peers, colleagues, or your target audience. Incorporate constructive criticism to refine your lettermark logo design. Iterate on your design, ensuring it aligns seamlessly with your brand's identity and resonates with your audience.
Versatility and scalability
Ensure your lettermark logo is adaptable and scalable across different sizes and platforms. Test its visibility and legibility across various mediums, from digital screens to print materials.
Finalization
Once satisfied with your lettermark logo design, finalize it by saving high-resolution versions in multiple file formats (e.g., PNG, SVG, EPS). Maintain a master file for future editing or resizing needs.
