Lucy
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Hi! I love the illustration and the idea of having an own 'signature' to include. If I could make a suggestion I'd say that the kerning on the two words feels a little off (Michelle is much more closer than Gobeil), which also makes for a lot of white space between the two words.
1 week ago by Lucy
Hi! I really like the vibe from the colours, yellow makes me (and others) feel happy and exciting. I also like the balance of the who project and the fact you've put in an appealing image. As feedback I'd suggest to use a more readable font for the 'save up to on clothing'. And I feel that the '75%' has lost its connection to the text because of the red area behind it... it doesn't quite feel like a part of that sentence.
Keep up the good work! Love this community :)
1 week ago by Lucy
Posts
Som-Num logo
- Report
Lucy • 1 week ago
Som-Numlogo
The client brief is from an up-and-coming startup that develops smart mattressess called “Som-Num”, the Latin word for sleep. Their characteristics and requests are:
A simple, easily recognisable icon for a logo
The logo will be embroidered on the mattresses, so no complex designs
The logo should work on smaller screen (i.e. for apps)
It should appear fun and not too serious
Before starting the design process I’ve delved into the feelings and ideas that the logo should provide for the viewer, given both the product (mattresses) and the companies wishes from the client brief. The following associations were leading in the further design process.
Comfort
Mattresses should be comfortable. I associated this with softness, meaning I wanted round shapes and no harsh lines.
Fresh
A new start-up company, ambitious and all about bringing technology into sleep. The colour blue felt right for this, as does the shape of a cloud. The colours I’ve chosen are associated with trust, clarity and give off a non-threatening vibe. Ideal conditions for a well-rested night on a mattress.
Som-Num
I immediately noticed the particular writing of the name Som-Num, with a dash in it. I felt like I needed to use that, it should have a purpose. I’ve chosen to use that dash to create a wordmark where the two parts are presented above eachother, which also makes the wordmark very suited for a square presentation (i.e. for an app-store icon).
A simple, easily recognisable icon for a logo
The logo will be embroidered on the mattresses, so no complex designs
The logo should work on smaller screen (i.e. for apps)
It should appear fun and not too serious
Before starting the design process I’ve delved into the feelings and ideas that the logo should provide for the viewer, given both the product (mattresses) and the companies wishes from the client brief. The following associations were leading in the further design process.
Comfort
Mattresses should be comfortable. I associated this with softness, meaning I wanted round shapes and no harsh lines.
Fresh
A new start-up company, ambitious and all about bringing technology into sleep. The colour blue felt right for this, as does the shape of a cloud. The colours I’ve chosen are associated with trust, clarity and give off a non-threatening vibe. Ideal conditions for a well-rested night on a mattress.
Som-Num
I immediately noticed the particular writing of the name Som-Num, with a dash in it. I felt like I needed to use that, it should have a purpose. I’ve chosen to use that dash to create a wordmark where the two parts are presented above eachother, which also makes the wordmark very suited for a square presentation (i.e. for an app-store icon).
Cool
1 week ago by Ade Renny - Reply
Not bad, But it looks like a cartoon logo than the product service one.
1 week ago by Niginabonu - Reply
great job
1 week ago by Tevin - Reply