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Chandini T R

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Som-Num Logo

1 week ago by Chandini T R
Brief:
"We are an up-and-coming startup based in Seattle that develops smart mattresses, called Som-Num (from the Latin word somnum, meaning sleep). Our business is still very young as we have just finished the Kickstarter campaign for our Bluetooth-enabled mattress. We don't have a good logo yet and we actually need one before the end of this week because the pre-ordered mattresses are going into production next week.

We would like to have a simple, but recognisable icon for our logo. The logo should be able to be easily embroidered on the mattresses, so no complex designs. We are already developing an app to go with it so it should work on smaller screens and in an app store. The icon should appear fun and not too serious.

Below, we have listed some of our competitors with logos that we like:

Casper
Helix Sleep
Tuft & Needle
Can you help us out?

Erica Perez

Founder and CEO of Som-Num"
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I like the idea, but it feels a bit too dense. The removal of such lines, like the gray/white circle bit might help it. Furthermore, lines on the cloud seem a bit too small and merge with the design at a distance. Overall, just clean up some of the lines and remove or alter the very thin ones and you're golden. Keep up the good work!
1 week ago by Joshua Herring