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Simon

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The description of what and why is good. The execution looks too "generic" though, to be specific it looks we took a existing logomark and put it next to a random font, might not be true and if not the problem ia the dynamic between the two. It is a good start for ideation but to take this to the next level i would suggest getting rid of deadspace in the font (looking at more fonts too perhaps use two different ones as well). And since you have an S there in the logomark, perhaps try to work out something from that in terms of a font for the wordmark. Could perhaps also work as a badge if that icon took center stage and have to text in a different more readable font circling around it it. Well just some ideas but you have a good start but i would put 20% more into it, the devil is in the details, anyway, keep on truckin ^^
2 weeks ago by Simon
The green color with the pink roses looks great, there is also something classic and nice about the Jennifer Heaven font. The biggest issues I would say after seeing thousands of business cards is that it is really difficult to read, partly due to fonts and partly due to the contrasts between the colors chosen. If we think about function there this could be better a good tip for you would be to read e.g. Obvious Adams to get what i mean. In terms of "heavenly" i think you nailed that feeling. Keep on truckin ^^
2 weeks ago by Simon