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Sarna
Marketing by day, getting back into graphic design by night.
Here to practice, experiment, learn and rediscover my own creativity.
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The illustration really does look very nice and lightweight. I like how gentle and almost dreamy the whole picture looks, particularly because of the pastel colours and the transparency you used. That gives it an entirely unique style.
The only thing that caught my eye is the hand itself. The pose is right, but some of the fingers and joints look a bit unnatural, so I think it would really help to work from a hand reference here.
I also understand what you were aiming for with the watercolour look. To me, though, it looks more like overlapping vector shapes, mainly because some of the sharp edges and the brushstrokes are also quite sharp. If you want to enhance the Aquarelle-effect further, I’d probably experiment with softer, more irregular edges and a bit more texture. Personally, I would have done it in Photoshop, but I like the fact that you’ve done it in Illustrator.
Either way, I think the style has something going for it and I really like it. I’d definitely carry on experimenting with it.
And honestly, I’m glad you posted it. We’re all here to learn, try things out and get feedback so we can improve our work ;)
5 days ago by Sarna
The focus on luxury jewellery really comes across clearly. I think the design could have an even stronger impact if the amount of information were reduced to the bare essentials. At the moment, there are quite a few different messages competing for attention, so I wasn’t immediately sure where to look after the main headline.
If the main aim is to announce the new shop, I’d probably limit the focus to a few key points: the opening, the discount offer, social media, as well as the location and opening hours. Some of the additional sections, such as "Premium Quality", "Weddings & Engagements", "Bespoke" or "Why You Should Choose Us", could perhaps be saved for other materials.
I’d also simplify the typography a little. There are quite a few different font sizes and weights being used at the same time. Using fewer variations could help the poster look more consistent and make it easier to read.
I would also standardise the alignment in the "Opening Hours" section. "Closed on Sundays" looks a bit out of place compared to the rest, as it doesn’t follow the same alignment. Keeping everything on the same grid would make this area look calmer and cleaner.
5 days ago by Sarna
I really like the colour palette you’ve chosen, burgundy red and a delicate cream white because it gives the design a very elegant touch. I wonder whether the composition of the logo would look more balanced if the monogram and the brand name were given a little more space. The monogram and the lettering have very delicate lines. Maybe it would be worth testing how these would look in print. Personally, I could imagine simplifying the typography of ‘Heaven’ slightly so that the monogram has a bit more space to stand out on itself. For business cards, it might also be a good idea to include further information such as the company’s website and address of the company.
As for the presentation itself, I might try a more neutral background. The pink looks quite bold next to the burgundy and introduces another colour that doesn’t really belong in the card’s otherwise very elegant colour palette. A soft, neutral shade or one closer to the card’s creamy white might show off the design a little better.
5 days ago by Sarna