In this design, I decided to take a modern approach instead of focusing on traditional elements associated with sleep (Moon, Stars, Dreams, Clouds, etc). I thought about the thoughts and feelings one would feel when sleeping on a great mattress, so I thought about my personal experience.. and a great mattress would want to make me hit the snooze button lol! I made a mood board on my Pinterest with some images of the competitor's logos and colours associated with sleep. I played about with the designs and colours to get the ideal combination. This was my first try at a fake client brief, I hope I have done it correctly. I have included some variations of the design and also some app variations.