The SHEFIT logo is designed to represent strength, confidence, and femininity. I used a bold typeface and customized the curves of the lettering to create a softer, more fluid appearance while maintaining a strong and athletic feel. The logo features a simple three-color palette of black, white, and hot pink, creating a bold and energetic visual identity. I also incorporated a dumbbell icon into the design, using it as the head of a woman with a bun within the letter “S.” This subtle combination of fitness and femininity reinforces the brand’s focus on empowering women through strength and fitness.