My aim for this design was to keep it simple, straightforward and keep information clear and accurate. I started this project by coming up with different layouts for the elements and information I wanted to include on the business card. I chose to use the company's colour to highlight important elements and connect it to the brand by using it with the name of the company, the person and the 'Reach us' section. I chose grey as the background colour to give the card a cool and neutral to contrast the red, make the red easier to stand out without overwhelming the design and evoke the feeling of trust and a sense of professionalism when thinking about the company. As for the layout, I wanted to keep relevant information together and make it easy for the viewer to access desired information when needed, as well as drawing their interest further by first focusing the person who's card this is and then connecting them to the company by the information on the back.