Piccio's Pizzas - Logo Redesign

Redesigned the logo for Piccio's Pizzas, a Neapolitan-style pizzeria established in 1915.

The original logo used a thin decorative script on a red oval - elegant up close but nearly impossible to read from a distance. It also lacked clear visual cues that said "Italian pizza" at a glance.
My redesign focused on two goals: see it from across the street and know it's Italian instantly.