The Waxi logo is a minimalist wordmark designed to reflect clarity and creativity in graphic design. A clean sans-serif font was used to maintain a modern and timeless aesthetic.To add a unique visual identity, the letter “w” was kerned to the left, subtly breaking uniformity to draw attention and suggest forward motion. Integrated within the design is a pencil tip element, seamlessly referencing the creative process and the roots of design — ideation and sketching. A touch of a primary color palette was incorporated to symbolize creativity, versatility, and the foundational principles of design.