The color palette you've chosen for this brand works really well—there's a strong contrast that draws attention without feeling overwhelming. I also appreciate the simplicity of the graphic element; it's clean, modern, and easy to remember, which is key for brand recognition. Out of the layout options, I think the horizontal design on the far right is the strongest. It feels balanced and versatile, which will translate well across different mediums and sizes. I’d recommend sticking with that direction moving forward.