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Som-Num
Som-Num
- Report
Joshua • 2 years ago
Inspired by Bluetooth's use of Nordic runes, I made the Som-Num icon a combination of the Nordic Runes for S and N. This creates a mark that's easy to embroider onto the product and hints at the technology behind the brand without being too obvious about it.
I think the brief they have just finished a Kickstarter campaign for their Bluetooth-enabled mattress and that's not actually the important point is, the briefing key point is sleepy (som-num Latin meaning), and mattress that's it.
2 years ago by Yash - Reply
Hi thanks for the feedback. I think you misunderstand the brief. Finishing the Kickstarter campaign means the funding is complete and the product is going into production. The product is a bluetooth-enabled mattress that helps you track your sleep. It's a unique feature that separates it from the competition. The key point mentioned was "simple, easily recognizable icon that can be embroidered." Sleepy is the point behind the name, not the logo.
2 years ago by Joshua - Reply
