Reworn.co makes it more easy to browse second hand clothing and also helps you provide the right items for you with various different filters while promoting buying second hand. The logo is currently being used within the website and android app.
when i saw this, i cannot figure out this logo represent what , is it an icon , a name pictogram or what. better if u make it in lettermark, so people will know that it is reworn, than only 'R' which is people gonna think it is nothing.
I like the Logo! It is simple and people will recognize it. In my Opinion it is not a logo's job to describe anything about the company, a logo is just there to catches people eyes. I am just not a big fan of gradients. It's sometimes a problem to print gradients.
The lettermark is very interesting. A problem I have with this design is that it doesn't tell me anything about the business and what they do, at first it seemed to be about hair products. Maybe you could insert and apparel item into the negative space.